Hollywood wants you to vote (as long as you’re not a Republican). The video is smug, sanctimonious, and for some reason openly hostile. I think the creators were aiming for some type of 2k8 post-rational, ironic, sarcastic, detachment vibe. Instead the actual effect comes closer to being a guilt bukkake on the face of the “youth vote.”
The video is over four minutes long – which in internet attention span length is like two back to back games of Monopoly. All those Hollywood players needed their time in the spotlight – especially Giovani Ribisi who looks like a thetan with scurvy. And they found the most round-about way of getting that message across with a new viral shout out. You could have trimmed a solid minute by cutting Ashton Kutcher. And while you’re at it – Jamie Foxx – who looks totally gay in his keffiah. This is exactly why Obama won’t let Alba or any other celebrity anywhere near his campaign.
Here’s our message – loud and clear: We want you to vote. But only if you are going to vote for the black guy. And we will repeal that voting privilege if you don’t score at least 95% on the facebook “They’re/There/Their” quiz.