Oh man. This week has been the ultimate fuck-a-monkey shit show of media collapse. I am even related to a laid-off media refugee (authenticity secured!)! MY DAD! In the cases of Radar and LA Weekly you have investors who acquire an alternative publication because of its brand appeal. Then they discard the people who built the brand. Publishers and investors are also scrambling about how to cope with The Internet.
The generation gap also affects perception of content. Cutting-edge Web sites are quirky, profane, intimate and mean – operating right on the legal edge. This writing style is likely to annoy, frighten or soar over the heads of corporate advertisers, driving them to safer content, even if it is from the National Enquirer.
Here’s to strengthening PSI’s brand. Dose of glorious prettiness provided by the internet. The internet that we love: