Your campy sense of irony will not save you this time MAC. Your use of some obscure Australian comedian who dresses up like an old lady in drag to hawk your iridescent “eye-shimmer” at me will not work!
Any lady that has slathered her lips in the $26 goop harbors a secret suspicion that the same product — one that’s suposed to make you feel feminine and desirable — is applied to the chapped lips of clowns, meth-addled drag queens, and lotion-happy serial killers. This isn’t some gender-bending 5th wave sex-positive rant on sexuality. No this is about BRANDING. I would like my over-priced cosmetics to be classy and exclusive. Not stage make up for karoke or a line up. Way to shit on my bronzer. 
And I’m sure to a degree this is intentional, self-referentially marketing and all that BUT the cruel fact is that women use make up to make them appear fresher and younger. The image of a crusty, British, hag “character” bearing her teeth at us (jowls and wrinkle lines hanging loosely) just feels like looking into a horrible time warp: this will be you, alone, baron, caked in make up, with purple hair. Enjoy your nights of solitude and smacking your glossy lips together while you sing show tunes and sob whilst waiting for Mr. Haversham to arrive at the alter.
(DICKENS REFERENCE? FOR. THE. WIN.)
Ms. Haversham is my favorite literary reference evar. Friend is thinking about buying an ugly white dress, ‘dude, you look like Ms. Haversham.’ Some old bitty is snarling at you for walking out of The Pleasure Chest with a full bag - ‘get out my way Haversham.’
That said, fuck Dickens.
isnt it FOR drag queens?,
I mean with this kind of marketing its certainly not directed at young, straight, female fashionistas.
However, since Benefit, Smashbox and Sephora had excellent exclusive brand lines, I guess MAC just got the leftovers!!!
anyway I know more men that use mac than women!
Ah yes. The old women with the sour pusses. I once had one spot my bag from The Pleasure Chest and whisper, okay, LOUDLY whisper that she just knew I was “going to do very bad things with that bag.”
Yes. Yes I was.
Love the writing
xo.
The Pleasurist