Your campy sense of irony will not save you this time MAC. Your use of some obscure Australian comedian who dresses up like an old lady in drag to hawk your iridescent “eye-shimmer” at me will not work!
Any lady that has slathered her lips in the $26 goop harbors a secret suspicion that the same product — one that’s suposed to make you feel feminine and desirable — is applied to the chapped lips of clowns, meth-addled drag queens, and lotion-happy serial killers. This isn’t some gender-bending 5th wave sex-positive rant on sexuality. No this is about BRANDING. I would like my over-priced cosmetics to be classy and exclusive. Not stage make up for karoke or a line up. Way to shit on my bronzer.
And I’m sure to a degree this is intentional, self-referentially marketing and all that BUT the cruel fact is that women use make up to make them appear fresher and younger. The image of a crusty, British, hag “character” bearing her teeth at us (jowls and wrinkle lines hanging loosely) just feels like looking into a horrible time warp: this will be you, alone, baron, caked in make up, with purple hair. Enjoy your nights of solitude and smacking your glossy lips together while you sing show tunes and sob whilst waiting for Mr. Haversham to arrive at the alter.
(DICKENS REFERENCE? FOR. THE. WIN.)